Xiamen to host int'l ad festival annually |中国国际广告节将长期落地厦门举办

The China International Advertising Festival (CIAF) will be held every year in Xiamen, East China's Fujian province, according to a press conference held on Oct 28.

10月28日下午，第27届中国国际广告节新闻发布会在厦门顺利召开。国际广告协会全球副*、中国广告协会会长张国华在会上称，中国国际广告节从今年开始，正式长期落地厦门举办。

The 27th CIAF is set to take place in the city from Nov 14 to 17 and is meant to serve as a platform for the advertising industry to share resources and communicate.

据悉，第27届中国国际广告节将于11月14日-17日在厦门举办。本届广告节以“琴岛之城 谱写广告新篇章；鼓浪之滨 推动品牌快成长”为主题，致力于通过多层次、全方位、宽领域的广告活动助力构建行业资源共建共享的广告生态圈。

Twelve forums are expected to be held during the festival. They will focus on global branding, media trends in China, brand innovation in China, educating advertising talent in China, and more.

本届广告节将举办十二场高峰论坛，分别是：国际创意与宏观发展高峰论坛、品牌全球化论坛、中国传媒趋势论坛、中国品牌创新论坛、中国广告人才教育发展论坛、广告圈吐槽会、总裁读书会、2020年度中国互动广告高峰论坛、2020中国内容商业大会、中国广电融合发展高级别峰会、中国广告市场社会共治论坛、第5届IAI文化旅游营销峰会暨中国广告协会旅游营销分会启动发布会。

The main International Creativity and Macro Development Forum will invite State leaders from the Administration for Market Regulation, the vice-chairman of the International Advertising Association, and directors of short-video platform Kuaishou, iQIYI, and Xiaomi to discuss how to boost new-type consumption, understand new marketing, and create new brands.

国际创意与宏观发展高峰主论坛将邀请国家市场监督管理局领导、国际广告协会副*、柒牌、快手、爱奇艺、小米、科大讯飞、分众传媒等企业领袖共同探讨如何“驱动新消费、洞悉新营销、打造新品牌”。

In addition, outstanding advertisements published this year will be rewarded at the festival.

中国广告业大奖-商业广告长城奖、公益广告黄河奖以及国家市场监督管理总局“第三届315消费者权益保护公益广告大赛”作品的各级别荣誉都将在广告节现场揭晓。大学生学院奖、广告主奖和现代广告奖盛典也将同期举办。

Source from:厦门英文网xmenglish